Ahrefs vs Frase
Ahrefs uniquely has 2 features · Frase uniquely has 1 feature.
| Ahrefs | Frase | |
|---|---|---|
| Company | ||
| Founded | 2011 | 2016 |
| HQ | Singapore | Boston, USA |
| AI model | Proprietary + Claude + Gemini (multi-model) | Proprietary (multi-model, including Claude and Gemini integrations) |
| User base | 1M+ (Fortune 500 widely adopted) | 30,000+ |
| Platforms | Web, Chrome Extension, API, MCP Server | Web, Chrome Extension, API, MCP/CLI |
| Languages | 173+ countries/locations covered; multilingual keyword data and AI localization | English primarily, some multilingual support |
| Pricing | ||
| Pricing model | — | Subscription |
| Free plan | Yes | No |
| Free trial | No | Yes — 7 days, no credit card required |
| Starting price | $29/mo (Starter) | $39/mo (Starter, annual) or $49/mo (monthly) |
| Enterprise | $1,499/mo (annual commitment) | Custom — scoped to org |
| All plans | Ahrefs FreeFreeStarter$29/moLite$129/moStandard$249/moAdvanced$449/moEnterprise$1,499/mo | Starter$49/moProfessional$129/moScale$299/moEnterpriseCustom |
| Positioning | ||
| Best for | SEOs, content marketers, agencies, and enterprise teams needing comprehensive search and AI visibility data | In-house content and SEO teams, agencies, and freelancers managing the full content lifecycle for Google and AI search |
| Differentiator | The only AI marketing platform built on a proprietary web index powering custom LLMs, combining traditional SEO with AI search visibility tracking (Brand Radar, Agent A) and the world's #1 SEO crawler infrastructure. | Frase runs the entire content loop — research, drafting, publishing, AI visibility monitoring, and decay detection — in one platform with persistent brand context, eliminating fragmented tool handoffs. |
| Competitors | Semrush, Moz, Majestic, Serpstat, SE Ranking | Surfer SEO, Semrush, Clearscope, MarketMuse, Jasper |
| Features | ||
| AI Copywriting | ✓ | ✓ |
| Backlink Analysis | ✓ | ✕ |
| Content Brief | ✓ | ✓ |
| Content Editor | ✓ | ✓ |
| GSC Integration | ✓ | — |
| Keyword Clustering | ✓ | ✓ |
| Keyword Research | ✓ | ✓ |
| Long Form Writing | ✓ | ✓ |
| On Page SEO | ✓ | ✓ |
| Rank Tracking | ✓ | ✓ |
| SERP Analysis | ✓ | ✓ |
| Topic Clusters | ✓ | ✓ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Chrome Extension | ✓ | ✓ |
| CMS | — | WordPress, Webflow, Sanity, Wix, FraseCMS (native hosting) |
| Google Docs | — | ✕ |
| Key Integrations | Google Search Console, Looker Studio (Advanced+), Data Studio Connectors, MCP Server, ChatGPT/Claude/Copilot via API, IndexNow | WordPress, Webflow, Sanity, Wix, FraseCMS, Claude (MCP), Cursor, ChatGPT monitoring, Perplexity monitoring, Google AI monitoring, Gemini monitoring |
| Wordpress | — | ✓ |