Ada vs Freshworks
Freshworks uniquely has 7 features · Ada uniquely has 1 feature.
| Ada | Freshworks | |
|---|---|---|
| Company | ||
| Founded | 2016 | 2010 |
| HQ | Toronto, Canada | San Mateo, USA |
| AI model | Proprietary (Agentic AI, LLM-based) | Freddy AI (Proprietary, built on OpenAI and other LLMs) |
| User base | 350+ enterprise customers | 60,000+ businesses |
| Platforms | Web, iOS, Android, SMS, Email, Phone, Social Messaging | Web, iOS, Android, Chrome |
| Languages | 50+ | 30+ |
| Pricing | ||
| Pricing model | Custom | Subscription |
| Free plan | No | No |
| Free trial | No | Yes |
| Starting price | — | $29/mo |
| Enterprise | Custom — contact sales for pricing | Custom |
| All plans | — | Starter$29/moGrowth$59/moPro$119/moEnterpriseCustom |
| Positioning | ||
| Best for | Mid-market and enterprise companies seeking AI-first automated customer service at scale | IT teams |
| Differentiator | Ada offers a fully agentic AI platform that autonomously resolves customer inquiries end-to-end across all channels without requiring human intervention, claiming a 162% CSAT increase. | Freddy AI included in Enterprise plan with AI Copilot add-on available across Pro and Enterprise |
| Competitors | Intercom, Zendesk AI, Freshdesk, Kustomer, Tidio | Zendesk, Intercom, HubSpot Service Hub, Salesforce Service Cloud, Zoho Desk |
| Features | ||
| Change Management | — | ✓ |
| Freddy AI Copilot | — | ✓ |
| Incident Management | — | ✓ |
| Knowledge Management | — | ✓ |
| Sla Management | — | ✓ |
| Workload Management | — | ✓ |
| AI Chatbot | ✓ | ✓ |
| API Access | ✓ | ✓ |
| CRM Integration | ✓ | ✓ |
| Custom Training | ✓ | ✓ |
| Email Automation | ✓ | ✓ |
| Human Handover | ✓ | ✓ |
| Knowledge Base | ✓ | ✓ |
| Live Chat | ✓ | ✓ |
| Multilingual | ✓ | ✓ |
| Sentiment Analysis | ✓ | ✓ |
| Sla Management | ✓ | ✓ |
| Ticket Management | ✓ | ✓ |
| White Label | ✓ | — |
| Integrations | ||
| API Access | ✓ | ✓ |
| Hubspot | ✓ | ✓ |
| Key Integrations | Salesforce, Zendesk, HubSpot, Shopify, ServiceNow, Freshdesk, Genesys, Twilio, WhatsApp, Facebook Messenger, Instagram, Google Business Messages | Salesforce, HubSpot, Slack, Shopify, Zapier, Jira, Microsoft Teams, Google Workspace, WhatsApp, Facebook Messenger, Twilio |
| Salesforce | ✓ | ✓ |
| Shopify | ✓ | ✓ |
| Slack | ✓ | ✓ |
| Zapier | — | ✓ |