Ada vs Cassidy AI
Ada uniquely has 6 features · Cassidy AI uniquely has 6 features.
| Ada | Cassidy AI | |
|---|---|---|
| Company | ||
| Founded | 2016 | 2023 |
| HQ | Toronto, Canada | New York, USA |
| AI model | Proprietary (Agentic AI, LLM-based) | Multiple — OpenAI, Anthropic, Google (model-agnostic) |
| User base | 350+ enterprise customers | 20,000+ teams worldwide |
| Platforms | Web, iOS, Android, SMS, Email, Phone, Social Messaging | Web, Chrome Extension, Edge Extension, MS Word Add-on, MS Excel Add-on, Gmail Add-on, Outlook Add-on, Slack, Microsoft Teams, Google Chat, API, Browser Embed |
| Languages | 50+ | English primarily — multilingual not publicly stated |
| Pricing | ||
| Pricing model | Custom | Freemium |
| Free plan | No | Yes |
| Free trial | No | Yes |
| Starting price | — | Free — Starter |
| Enterprise | Custom — contact sales for pricing | Custom — contact sales for Enterprise plan with white-glove onboarding, SSO, advanced RBAC, dedicated success manager, and solution engineering |
| All plans | — | StarterFreeBusinessCustom |
| Positioning | ||
| Best for | Mid-market and enterprise companies seeking AI-first automated customer service at scale | Small teams and enterprises running AI automations at scale |
| Differentiator | Ada offers a fully agentic AI platform that autonomously resolves customer inquiries end-to-end across all channels without requiring human intervention, claiming a 162% CSAT increase. | Flexible AI credit and storage scaling with white-glove onboarding, private Slack channel, solution engineering, and tailored SLAs on Business plan |
| Competitors | Intercom, Zendesk AI, Freshdesk, Kustomer, Tidio | Moveworks, Microsoft Copilot Studio, Glean, Guru, Notion AI, Relay.app, Make.com |
| Features | ||
| Access to All Features (Business) | — | ✓ |
| Custom AI Credits & Storage | — | ✓ |
| Custom Seats & Workspaces | — | ✓ |
| Dedicated Success Manager | — | ✓ |
| Premium Onboarding & Support | — | ✓ |
| Whatsapp Integration | — | ✓ |
| AI Chatbot | ✓ | ✓ |
| API Access | ✓ | ✓ |
| CRM Integration | ✓ | ✓ |
| Custom Training | ✓ | ✓ |
| Email Automation | ✓ | ✓ |
| Human Handover | ✓ | ✓ |
| Knowledge Base | ✓ | ✓ |
| Live Chat | ✓ | ✕ |
| Multilingual | ✓ | — |
| Sentiment Analysis | ✓ | — |
| Sla Management | ✓ | — |
| Ticket Management | ✓ | ✓ |
| White Label | ✓ | — |
| Integrations | ||
| API Access | ✓ | ✓ |
| Hubspot | ✓ | ✓ |
| Key Integrations | Salesforce, Zendesk, HubSpot, Shopify, ServiceNow, Freshdesk, Genesys, Twilio, WhatsApp, Facebook Messenger, Instagram, Google Business Messages | Slack, Microsoft Teams, Google Chat, Gmail, Outlook, MS Word, MS Excel, Chrome/Edge Extension, Salesforce, HubSpot, Intercom, Front, Google Drive, SharePoint, custom APIs, data warehouses |
| Salesforce | ✓ | ✓ |
| Shopify | ✓ | — |
| Slack | ✓ | ✓ |