Metricool vs Tailwindapp
Metricool uniquely has 9 features · Tailwindapp uniquely has 6 features.
| Metricool | Tailwindapp | |
|---|---|---|
| Company | ||
| Founded | 2016 | 2012 |
| HQ | Madrid, Spain | New York City, USA |
| AI model | Proprietary | Proprietary |
| User base | 3.5M+ | 1M+ brands and small businesses |
| Platforms | Web, iOS, Android, Chrome Extension | Instagram, Pinterest, Facebook |
| Languages | 8 (English, Spanish, French, German, Italian, Dutch, Portuguese) | English only |
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Free plan | Yes — 1 brand, 20 posts/month, 30-day analytics, 5 competitor profiles, AI assistant (5 credits/brand/month) | Yes |
| Free trial | No — free plan available permanently | Yes — free plan available indefinitely |
| Starting price | $25/mo — Starter (annual, up to 5 brands) | $29.99/mo |
| Enterprise | Custom — contact sales | — |
| Refund policy | No — cancel anytime, access continues until end of billing cycle | — |
| All plans | Free$0/moStarterUp to 5 brands — $25/moStarterUp to 10 brands — $45/moAdvancedUp to 15 brands — $67/moAdvancedUp to 25 brands — $107/moAdvancedUp to 50 brands — $210/moCustomContact sales | Pro$29.99/moAdvanced$54.99/moMax$99.99/mo |
| Positioning | ||
| Best for | Social media managers, agencies, and small-to-mid businesses managing multiple brands | Social media scheduling and brand management |
| Differentiator | Metricool combines social scheduling, competitor analysis, unified ads management (Google, Facebook, TikTok), link-in-bio, and automated reporting in one affordable dashboard with a generous free tier. | Tailwind is Pinterest's longest-standing developer partner (since 2012), offering an end-to-end Pinterest growth system combining AI-powered Pin creation, keyword SEO research, smart scheduling, and community-driven engagement boosting in one platform. |
| Competitors | Buffer, Hootsuite, Later, Sprout Social, SocialBee | Later, Hootsuite, Buffer, Planoly, SocialBee |
| Features | ||
| Analytics | — | ✓ |
| Multi Account Management | — | ✓ |
| Post Designs | — | ✓ |
| Post Scheduling | — | ✓ |
| Smart.Bio Custom Link | — | ✓ |
| Team Users | — | ✓ |
| AI Caption Gen | ✓ | ✓ |
| Analytics Reporting | ✓ | ✓ |
| Audience Insights | ✓ | ✓ |
| Bulk Scheduling | ✓ | ✓ |
| Competitor Analysis | ✓ | ✕ |
| Content Calendar | ✓ | ✓ |
| Content Repurposing | ✓ | ✓ |
| Cross Platform | ✓ | ✕ |
| Hashtag Research | ✓ | ✕ |
| Hashtag Suggestions | ✓ | ✕ |
| Link in Bio | ✓ | ✕ |
| Post Scheduling | ✓ | ✓ |
| Supported Platforms | Facebook, Instagram, Threads, Twitter/X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile, Facebook Ads, Google Ads, TikTok Ads, Web/Blog | Pinterest only |
| Team Features | ✓ | — |
| White Label | ✓ | ✕ |
| Integrations | ||
| API Access | ✓ | ✓ |
| Canva Integration | ✓ | — |
| Key Integrations | Google Drive, Canva, Adobe Express, Looker Studio, Zapier, Make (Integromat), MCP, RSS Feed, Facebook Ads, Google Ads, TikTok Ads | Pinterest API, Chrome Extension, Firefox Add-On, Safari Extension, website sync |
| Social Media | Facebook, Instagram, Threads, Twitter/X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile | |
| Zapier | ✓ | — |