Metricool vs Postwise
Metricool uniquely has 7 features.
| Metricool | Postwise | |
|---|---|---|
| Company | ||
| Founded | 2016 | 2022 |
| HQ | Madrid, Spain | — |
| AI model | Proprietary | Proprietary (GPT-based) |
| User base | 3.5M+ | 9,000+ |
| Platforms | Web, iOS, Android, Chrome Extension | Web |
| Languages | 8 (English, Spanish, French, German, Italian, Dutch, Portuguese) | English only |
| Pricing | ||
| Pricing model | Freemium | Subscription |
| Free plan | Yes — 1 brand, 20 posts/month, 30-day analytics, 5 competitor profiles, AI assistant (5 credits/brand/month) | No — free 7-day trial only |
| Free trial | No — free plan available permanently | Yes — 7 days |
| Starting price | $25/mo — Starter (annual, up to 5 brands) | $37/mo — Basic |
| Enterprise | Custom — contact sales | — |
| Refund policy | No — cancel anytime, access continues until end of billing cycle | — |
| All plans | Free$0/moStarterUp to 5 brands — $25/moStarterUp to 10 brands — $45/moAdvancedUp to 15 brands — $67/moAdvancedUp to 25 brands — $107/moAdvancedUp to 50 brands — $210/moCustomContact sales | Basic$37/moUnlimited$97/mo |
| Positioning | ||
| Best for | Social media managers, agencies, and small-to-mid businesses managing multiple brands | Solo creators, entrepreneurs, and personal brand builders on Twitter/X, LinkedIn, and Threads |
| Differentiator | Metricool combines social scheduling, competitor analysis, unified ads management (Google, Facebook, TikTok), link-in-bio, and automated reporting in one affordable dashboard with a generous free tier. | AI trained specifically on high-engagement posts to generate viral-optimized content for Twitter/X, LinkedIn, and Threads from a single dashboard in seconds. |
| Competitors | Buffer, Hootsuite, Later, Sprout Social, SocialBee | Tweet Hunter, Hypefury, Taplio, Buffer, SocialPilot |
| Features | ||
| AI Caption Gen | ✓ | ✓ |
| Analytics Reporting | ✓ | ✓ |
| Audience Insights | ✓ | ✓ |
| Bulk Scheduling | ✓ | ✓ |
| Competitor Analysis | ✓ | ✕ |
| Content Calendar | ✓ | ✓ |
| Content Repurposing | ✓ | ✓ |
| Cross Platform | ✓ | ✓ |
| Hashtag Research | ✓ | ✓ |
| Hashtag Suggestions | ✓ | ✓ |
| Link in Bio | ✓ | ✕ |
| Post Scheduling | ✓ | ✓ |
| Supported Platforms | Facebook, Instagram, Threads, Twitter/X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile, Facebook Ads, Google Ads, TikTok Ads, Web/Blog | Twitter/X, LinkedIn, Threads |
| Team Features | ✓ | ✕ |
| White Label | ✓ | ✕ |
| Integrations | ||
| API Access | ✓ | — |
| Canva Integration | ✓ | ✕ |
| Key Integrations | Google Drive, Canva, Adobe Express, Looker Studio, Zapier, Make (Integromat), MCP, RSS Feed, Facebook Ads, Google Ads, TikTok Ads | Twitter/X, LinkedIn, Threads (native integrations listed on Integrations page) |
| Social Media | Facebook, Instagram, Threads, Twitter/X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile | Twitter/X, LinkedIn, Threads |
| Zapier | ✓ | — |