Magnific vs Synthesia
Synthesia uniquely has 17 features · Magnific uniquely has 10 features.
| Magnific | Synthesia | |
|---|---|---|
| Company | ||
| Founded | 2023 | 2017 |
| HQ | Madrid, Spain | London, United Kingdom |
| AI model | Proprietary (Nano Banana 2, Flux.2 Pro, Kling 3.0, Seedance 2.0, Seedream 5.0 and others) | Proprietary |
| User base | 10M+ (formerly Freepik, rebranded April 2026) | 50,000+ teams |
| Platforms | Web | Web |
| Languages | 25+ | 80+ |
| Pricing | ||
| Free plan | No | Yes |
| Free trial | — | Yes — free plan with 10 minutes of video/month, 9 stock avatars, no credit card required |
| Starting price | €16/mo (Premium, billed annually) or $20/mo monthly | $29/mo |
| Enterprise | Custom | Custom pricing |
| All plans | Premium€16/moPremium+€36/moPro€230/moBusiness€59/moEnterpriseCustom | BasicFreeStarter$19/moCreator$89/moEnterpriseCustom |
| Positioning | ||
| Best for | Creative professionals, agencies, and content teams needing AI image/video generation, upscaling, and stock assets | Enterprise teams and L&D professionals creating multilingual training, onboarding, and sales enablement videos at scale |
| Differentiator | All-in-one AI creative suite combining image/video/audio generation, Magnific & Topaz upscalers, 250M+ premium stock assets, and collaborative Spaces workflows under one credit-based platform. | Used by over 90% of Fortune 100 companies, Synthesia combines AI avatars in 160+ languages with enterprise-grade compliance (SOC2, GDPR, ISO42001) and a full video workflow including creation, translation, collaboration, and LMS-ready SCORM export on one platform. |
| Competitors | Midjourney, Adobe Firefly, Runway, Leonardo AI, Canva | HeyGen, D-ID, Colossyan, Veed.io, Lumen5 |
| Features | ||
| AI Avatars | — | ✓ |
| AI Dubbing | — | ✓ |
| AI Video Assistant | — | ✓ |
| API Access | — | ✓ |
| Custom on Brand Avatars | — | ✓ |
| Scorm Export | — | ✓ |
| AI Image Builtin | ✓ | — |
| AI Video Editing | — | ✓ |
| Animation Support | ✓ | — |
| API Access | ✓ | — |
| Auto Subtitles | — | ✓ |
| Avatar | — | ✓ |
| Background Removal | ✓ | — |
| Batch Processing | — | ✓ |
| Brand Kit | ✓ | — |
| Commercial Rights | — | ✓ |
| Export Resolutions | — | MP4 download (resolution not explicitly stated in scraped text) |
| Logo Generation | ✓ | — |
| Presentation Design | ✕ | — |
| Resize Tool | ✓ | — |
| Screen Recording | — | ✓ |
| Social Templates | ✓ | — |
| Talking Head | — | ✓ |
| Team Collaboration | ✓ | ✓ |
| Text to Video | — | ✓ |
| TTS Voices | — | ✓ |
| UI Wireframe | ✕ | — |
| Vector Output | ✓ | — |
| Video Templates | — | ✓ |
| Voice Cloning | — | ✓ |
| Watermark Free Plan | — | ✕ |
| Integrations | ||
| Adobe Export | ✓ | — |
| API Access | ✓ | ✓ |
| Capcut | — | ✕ |
| Google Slides | ✕ | — |
| Key Integrations | Magnific MCP connection, API access (credit-based), SSO (Business/Enterprise), Admin controls | LMS integration (SCORM export), Synthesia API, PowerPoint import, Getty Images, Pexels, Soundstripe, Icons8, AI Dubbing API |
| Shopify | ✕ | — |