Magnific vs Pictory
Pictory uniquely has 18 features · Magnific uniquely has 10 features.
| Magnific | Pictory | |
|---|---|---|
| Company | ||
| Founded | 2023 | 2021 |
| HQ | Madrid, Spain | Wilmington, Delaware, USA |
| AI model | Proprietary (Nano Banana 2, Flux.2 Pro, Kling 3.0, Seedance 2.0, Seedream 5.0 and others) | Proprietary + Pixverse 5.5, Veo 3.1, Flux, ElevenLabs |
| User base | 10M+ (formerly Freepik, rebranded April 2026) | 20,000+ companies |
| Platforms | Web | Web, Chrome Extension |
| Languages | 25+ | 29 |
| Pricing | ||
| Pricing model | — | Subscription |
| Free plan | No | No |
| Free trial | — | Yes |
| Starting price | €16/mo (Premium, billed annually) or $20/mo monthly | $29/mo |
| Enterprise | Custom | Custom |
| All plans | Premium€16/moPremium+€36/moPro€230/moBusiness€59/moEnterpriseCustom | Free TrialFreeStarter$29/moProfessional$59/moTeam$199/moEnterpriseCustom |
| Positioning | ||
| Best for | Creative professionals, agencies, and content teams needing AI image/video generation, upscaling, and stock assets | Video creators and teams creating professional-quality videos |
| Differentiator | All-in-one AI creative suite combining image/video/audio generation, Magnific & Topaz upscalers, 250M+ premium stock assets, and collaborative Spaces workflows under one credit-based platform. | Pictory uniquely combines text/blog/URL/PPT-to-video conversion with AI avatars, ElevenLabs voices, multi-model image-to-video (Pixverse, Veo 3.1, Flux), and deep automation via Zapier/Make — all without requiring any filming or traditional editing skills. |
| Competitors | Midjourney, Adobe Firefly, Runway, Leonardo AI, Canva | Synthesia, InVideo, Lumen5, HeyGen, Runway |
| Features | ||
| AI Credits | — | ✓ |
| AI Voices (Elevenlabs) | — | ✓ |
| Brand Kits | — | ✓ |
| Cloud Storage | — | ✓ |
| Getty Images & Storyblocks Library | — | ✓ |
| Multi User Team Support | — | ✓ |
| AI Image Builtin | ✓ | — |
| AI Video Editing | — | ✓ |
| Animation Support | ✓ | — |
| API Access | ✓ | — |
| Auto Subtitles | — | ✓ |
| Avatar | — | ✓ |
| Background Removal | ✓ | — |
| Batch Processing | — | ✓ |
| Brand Kit | ✓ | — |
| Commercial Rights | — | ✓ |
| Export Resolutions | — | 720p (Starter/Free Trial), 1080p (Professional, Team, Enterprise) |
| Logo Generation | ✓ | — |
| Presentation Design | ✕ | — |
| Resize Tool | ✓ | — |
| Screen Recording | — | ✓ |
| Social Templates | ✓ | — |
| Talking Head | — | ✓ |
| Team Collaboration | ✓ | ✓ |
| Text to Video | — | ✓ |
| TTS Voices | — | ✓ |
| UI Wireframe | ✕ | — |
| Vector Output | ✓ | — |
| Video Templates | — | ✓ |
| Voice Cloning | — | ✓ |
| Watermark Free Plan | — | ✕ |
| Integrations | ||
| Adobe Export | ✓ | — |
| Adobe Premiere | — | ✕ |
| API Access | ✓ | ✓ |
| Capcut | — | ✕ |
| Davinci Resolve | — | ✕ |
| Google Slides | ✕ | — |
| Key Integrations | Magnific MCP connection, API access (credit-based), SSO (Business/Enterprise), Admin controls | Zapier, Make (formerly Integromat), Chrome Extension, ElevenLabs (voices), Getty Images, Storyblocks, Pixverse, Google Veo 3.1, Flux, SCORM/LMS (Enterprise) |
| Shopify | ✕ | — |
| Zapier | — | ✓ |