Magnific vs Photoroom
Photoroom uniquely has 7 features · Magnific uniquely has 3 features.
| Magnific | Photoroom | |
|---|---|---|
| Company | ||
| Founded | 2023 | 2019 |
| HQ | Madrid, Spain | Paris, France |
| AI model | Proprietary (Nano Banana 2, Flux.2 Pro, Kling 3.0, Seedance 2.0, Seedream 5.0 and others) | Proprietary |
| User base | 10M+ (formerly Freepik, rebranded April 2026) | 80M+ users (background remover), 1M+ businesses |
| Platforms | Web | Web App |
| Languages | 25+ | Multiple languages supported (English primary) |
| Pricing | ||
| Pricing model | — | Subscription |
| Free plan | No | No |
| Free trial | — | Yes |
| Starting price | €16/mo (Premium, billed annually) or $20/mo monthly | $4.99/mo |
| Enterprise | Custom | Custom |
| All plans | Premium€16/moPremium+€36/moPro€230/moBusiness€59/moEnterpriseCustom | Pro$4.99/moMax$12.50/moUltra$99/moEnterpriseCustom |
| Positioning | ||
| Best for | Creative professionals, agencies, and content teams needing AI image/video generation, upscaling, and stock assets | Solopreneurs, small businesses, and growing brands needing AI-powered product photography |
| Differentiator | All-in-one AI creative suite combining image/video/audio generation, Magnific & Topaz upscalers, 250M+ premium stock assets, and collaborative Spaces workflows under one credit-based platform. | End-to-end AI visual production platform purpose-built for e-commerce, combining background removal, AI product photography, batch processing, Brand Kit enforcement, and direct Shopify marketplace sync in one scalable solution with Enterprise-grade custom AI models. |
| Competitors | Midjourney, Adobe Firefly, Runway, Leonardo AI, Canva | Remove.bg, Canva, Adobe Firefly, Picsart, Clipping Magic |
| Features | ||
| 4K Video/Image Resolution | — | ✓ |
| AI Backgrounds | — | ✓ |
| AI Fashion Models | — | ✓ |
| Adjustable AI Shadows | — | ✓ |
| Video Generator | — | ✓ |
| Visual Qa Tools | — | ✓ |
| AI Image Builtin | ✓ | ✓ |
| Animation Support | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Background Removal | ✓ | ✓ |
| Brand Kit | ✓ | ✓ |
| Logo Generation | ✓ | ✕ |
| Presentation Design | ✕ | ✕ |
| Resize Tool | ✓ | ✓ |
| Social Templates | ✓ | ✓ |
| Team Collaboration | ✓ | ✓ |
| UI Wireframe | ✕ | ✕ |
| Vector Output | ✓ | — |
| Integrations | ||
| Adobe Export | ✓ | ✕ |
| API Access | ✓ | ✓ |
| Figma Export | — | ✕ |
| Google Slides | ✕ | ✕ |
| Key Integrations | Magnific MCP connection, API access (credit-based), SSO (Business/Enterprise), Admin controls | Shopify, PIM connectors, DAM connectors, Cloud connectors (GCP, AWS, Cloudflare infrastructure), MCP (Photoroom MCP new) |
| Shopify | ✕ | ✓ |