Canva vs Magnific
Canva uniquely has 11 features.
| Canva | Magnific | |
|---|---|---|
| Company | ||
| Founded | 2013 | 2023 |
| HQ | Sydney, Australia | Madrid, Spain |
| AI model | Proprietary (Magic Studio AI) | Proprietary (Nano Banana 2, Flux.2 Pro, Kling 3.0, Seedance 2.0, Seedream 5.0 and others) |
| User base | 220M+ users | 10M+ (formerly Freepik, rebranded April 2026) |
| Platforms | Web, iOS, Android, Windows, Mac | Web |
| Languages | 100+ | 25+ |
| Pricing | ||
| Pricing model | Freemium | Credit-based |
| Free plan | Yes | No |
| Free trial | Yes | — |
| Starting price | $18/mo | €16/mo (Premium, billed annually) or $20/mo monthly |
| Enterprise | Custom | Custom |
| Refund policy | 30-day refund policy for annual Pro subscriptions | — |
| All plans | Canva Pro$18/moCanva Business$25/mo | Premium€16/moPremium+€36/moPro€230/moBusiness€59/moEnterpriseCustom |
| Positioning | ||
| Best for | Non-designers, small businesses, marketers, educators, and teams needing quick visual content | Creative professionals, agencies, and content teams needing AI image/video generation, upscaling, and stock assets |
| Differentiator | Canva combines an industry-leading template library, end-to-end AI-powered design tools, print fulfillment, and real-time collaboration in a single drag-and-drop platform accessible to non-designers. | All-in-one AI creative suite combining image/video/audio generation, Magnific & Topaz upscalers, 250M+ premium stock assets, and collaborative Spaces workflows under one credit-based platform. |
| Competitors | Adobe Express, Microsoft Designer, Visme, PicsArt, Figma | Midjourney, Adobe Firefly, Runway, Leonardo AI, Canva |
| Features | ||
| AI Tools | ✓ | — |
| Background Removal | ✓ | — |
| Brand Kits | ✓ | — |
| Cloud Storage | ✓ | — |
| Designer Templates | ✓ | — |
| Print Orders | ✓ | — |
| AI Image Builtin | ✓ | ✓ |
| Animation Support | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Background Removal | ✓ | ✓ |
| Brand Kit | ✓ | ✓ |
| Logo Generation | ✓ | ✓ |
| Presentation Design | ✓ | ✕ |
| Print Ready | ✓ | — |
| Resize Tool | ✓ | ✓ |
| Social Templates | ✓ | ✓ |
| Team Collaboration | ✓ | ✓ |
| UI Wireframe | ✓ | ✕ |
| Vector Output | ✓ | ✓ |
| Integrations | ||
| Adobe Export | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Figma Export | ✕ | — |
| Google Slides | ✓ | ✕ |
| Key Integrations | Google Drive, Dropbox, Slack, HubSpot, Mailchimp, YouTube, Instagram, Facebook, LinkedIn, Shopify, Affinity, Microsoft apps | Magnific MCP connection, API access (credit-based), SSO (Business/Enterprise), Admin controls |
| Shopify | ✓ | ✕ |