Plann vs Publer
Publer uniquely has 10 features · Plann uniquely has 1 feature.
| Plann | Publer | |
|---|---|---|
| Company | ||
| Founded | 2016 | 2013 |
| HQ | Sydney, Australia | Tirana, Albania |
| AI model | Proprietary | OpenAI (GPT) |
| User base | 3M+ global brands | 500K+ |
| Platforms | Web, iOS, Android | Web, iOS, Android, Chrome Extension |
| Languages | English | English (multi-language UI available) |
| Pricing | ||
| Pricing model | Freemium | Freemium |
| Free plan | Yes — Free Forever plan: 1 brand, 1 user, 30 monthly AI credits, limited posts/stories/carousels, basic media collections, limited analytics, Instagram scheduling only, 5 video posts/month | Yes |
| Free trial | Yes — 7 days (Plann Plus trial) | Yes |
| Starting price | $15/mo — Power User | $5/mo |
| Enterprise | Custom — Agency and extra-large plans available (see site) | Custom pricing |
| Refund policy | — | 14-day money-back guarantee |
| All plans | Free ForeverFreePower User$15/moBuild$30/moGrow$75/mo | Free$0/moProfessional$5/moBusiness$10/moEnterpriseCustom |
| Positioning | ||
| Best for | Solopreneurs, small businesses, social media managers, and agencies managing Instagram and multi-platform social content | Individuals, solopreneurs, creators, SMEs, and agencies |
| Differentiator | Plann combines a visual drag-and-drop social planner with an AI caption and content generator, 3,000+ daily post ideas, and strategy blueprints, making it one of the most content-creation-forward schedulers for Instagram-focused creators and small teams. | Extremely affordable entry pricing with a generous free tier, bulk scheduling, Spintax-powered post recycling, and a built-in Link in Bio tool (Linkie) that updates automatically with Publer content. |
| Competitors | Later, Planoly, Buffer, Hootsuite, Tailwind, Loomly, AgoraPulse, Sprout Social, CoSchedule | Hootsuite, Buffer, Later, SocialPilot, Planable, Metricool, Agorapulse, Sprout Social |
| Features | ||
| AI Prompts | — | ✓ |
| Analytics Insights & Reports | — | ✓ |
| Competitor Analysis | — | ✓ |
| Spintax Powered Post Recycling | — | ✓ |
| Unlimited Rss Automations | — | ✓ |
| Unlimited Scheduling & Drafts | — | ✓ |
| AI Caption Gen | ✓ | ✓ |
| Analytics Reporting | ✓ | ✓ |
| Audience Insights | ✓ | ✓ |
| Bulk Scheduling | ✓ | ✓ |
| Competitor Analysis | ✕ | ✓ |
| Content Calendar | ✓ | ✓ |
| Content Repurposing | ✓ | ✓ |
| Cross Platform | ✓ | ✓ |
| Hashtag Research | ✓ | ✓ |
| Hashtag Suggestions | ✓ | ✓ |
| Link in Bio | — | ✓ |
| Post Scheduling | ✓ | ✓ |
| Supported Platforms | Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube Shorts | Facebook (Profiles, Pages, Locations, Groups), Instagram (Business & Creator), TikTok (Personal & Business), X/Twitter, Threads, LinkedIn (Profiles & Pages), Pinterest (Personal & Business), Mastodon, Google Business Profiles, YouTube, Telegram (Groups & Channels), Bluesky, WordPress |
| Team Features | ✓ | ✓ |
| Integrations | ||
| API Access | — | ✓ |
| Canva Integration | — | ✓ |
| Key Integrations | Royalty-free stock libraries (200,000+ images and videos), team collaboration tools, iOS and Android companion app | Canva, OpenAI (AI Assist), RSS feeds, Linkie (Link in Bio), Browser Extension, Publer Mobile App |
| Social Media | Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube Shorts | Facebook, Instagram, TikTok, X/Twitter, Threads, LinkedIn, Pinterest, Mastodon, Google Business, YouTube, Telegram, Bluesky, WordPress |
| Zapier | ✓ | — |