Lumen5 vs Magnific
Magnific uniquely has 11 features · Lumen5 uniquely has 8 features.
| Lumen5 | Magnific | |
|---|---|---|
| Company | ||
| Founded | 2017 | 2023 |
| HQ | Vancouver, Canada | Madrid, Spain |
| AI model | Proprietary | Proprietary (Nano Banana 2, Flux.2 Pro, Kling 3.0, Seedance 2.0, Seedream 5.0 and others) |
| User base | 5M+ companies | 10M+ (formerly Freepik, rebranded April 2026) |
| Platforms | Web | Web |
| Languages | Multiple (video translations supported; 1000+ AI voices in multiple languages) | 25+ |
| Pricing | ||
| Free plan | Yes | No |
| Free trial | No-free-plan-available | — |
| Starting price | $29/mo (Basic, billed yearly) | €16/mo (Premium, billed annually) or $20/mo monthly |
| Enterprise | Custom | Custom |
| All plans | Free$0/foreverBasic$29/mo (billed yearly)Starter$79/mo (billed yearly)Pro$199/mo (billed yearly)TeamCustom | Premium€16/moPremium+€36/moPro€230/moBusiness€59/moEnterpriseCustom |
| Positioning | ||
| Best for | Marketers, content creators, and business teams repurposing blogs and documents into videos | Creative professionals, agencies, and content teams needing AI image/video generation, upscaling, and stock assets |
| Differentiator | Purpose-built AI platform that converts blogs, PDFs, and scripts into branded videos in minutes with enterprise-grade brand controls and dedicated creative services support. | All-in-one AI creative suite combining image/video/audio generation, Magnific & Topaz upscalers, 250M+ premium stock assets, and collaborative Spaces workflows under one credit-based platform. |
| Competitors | Pictory, Synthesia, InVideo, Animoto, Canva Video | Midjourney, Adobe Firefly, Runway, Leonardo AI, Canva |
| Features | ||
| AI Image Builtin | — | ✓ |
| AI Video Editing | ✓ | — |
| Animation Support | — | ✓ |
| API Access | — | ✓ |
| Auto Subtitles | ✓ | — |
| Avatar | ✕ | — |
| Background Removal | — | ✓ |
| Brand Kit | — | ✓ |
| Commercial Rights | ✓ | — |
| Export Resolutions | 720p (Free/Basic), 1080p (Starter/Pro/Team) | — |
| Logo Generation | — | ✓ |
| Presentation Design | — | ✕ |
| Resize Tool | — | ✓ |
| Screen Recording | ✕ | — |
| Social Templates | — | ✓ |
| Talking Head | ✓ | — |
| Team Collaboration | ✓ | ✓ |
| Text to Video | ✓ | — |
| TTS Voices | ✓ | — |
| UI Wireframe | — | ✕ |
| Vector Output | — | ✓ |
| Video Templates | ✓ | — |
| Voice Cloning | ✓ | — |
| Watermark Free Plan | ✕ | — |
| Integrations | ||
| Adobe Export | — | ✓ |
| Adobe Premiere | ✕ | — |
| API Access | — | ✓ |
| Capcut | ✕ | — |
| Davinci Resolve | ✕ | — |
| Google Slides | — | ✕ |
| Key Integrations | DAM integration (Team plan), SSO/SAML (Team plan), media uploads, music uploads | Magnific MCP connection, API access (credit-based), SSO (Business/Enterprise), Admin controls |
| Shopify | — | ✕ |